Why You Must Take Your Business Online


With the way the world is going, everything is going online. Having started a new business, have you thought about taking it online? One of the major mistakes business owners make is not taking their businesses online. How do you expect to compete with top designers when your clothing stall isn’t even advertised on the web? It is practically not possible.

The green trend has listed out some of the major reasons why you must take your business online. One of the major reasons is that to survive, you must beat your competitors. Funny isn’t it? Remember that quote that says that you should die trying, rather than doing nothing.

It is better you try any possible means to maximize profit in your business, especially the most cost effective ones. You should consider advertising your business as much as possible, because your profit is directly proportional to that. One of the easiest sources of customers is the internet world. There is no country that doesn’t have a great population of internet users now and you should take that as an advantage.

Take for instance; you are a restaurant owner in Nigeria. You need to target people in Nigeria, probably young students who stay in areas close to your restaurant. You need to target specific people and one of the best ways is to create posters and maybe buy a billboard. You should also consider placing directional signboards in such a way that you can direct people to your eatery.

It is in cases like this that you shouldn’t overlook the power of internet marketing. You shouldn’t overestimate the success of your ads that you feel like internet advertising isn’t so essential. No matter what you sell, majority of the products out there all need to be patronized by young people to stay afloat.

These younger people use the different social media handles addictively and you should take advantage of that. Target the females if you sell their clothing. Facebook ads targeting will help you do that. You now have the ability to run ads but targeting of age, sex, interests, religion and more. You can now choose the people you want to sell to directly, thereby minimizing wastages by wrong targeting.

These advancements in technology are but worthy of accolades because they all are amazing. This means that, in addition to all the advantages of the internet, they help us reduce cost of running businesses. They will also help you in reaching out to people so far away from you. For example, a couple from America who are looking for an affordable hotel in Nigeria to spend a few days in might have no other way to get that other than Google.

There are a few websites for that purpose, but you can’t possibly advertise on all. All you have to do is to make your website search engine optimized and expect a better result. When they enter such queries, you might be lucky enough to land yourself some sales and that without spending a dime. That is the power of online advertising. They are so many.

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Muhammad Adeeb Khatri is a Blogger who has a keen interest in how emerging technology can help the world become a more just, equitable, and kind place. He enjoys interviewing CEOs of tech startups asking them what they are doing to bring greater opportunity and equity to our society.


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