10 reasons you need to have your branded messaging app


Why should you care about having your own branded messaging app? Well, ten years ago, people used email or MySpace to communicate. Around 4 years ago it was Facebook. Now, everyone prefers messengers to stay connected, to learn about the latest news or even to order something online.

“Having your own branded messaging app is the best and the easiest way to reach out to your customers”.


Let’s say you want to create a betting app and your goal is to build a community where people will bet on football games. Obviously, your community will want to make sure their communication on your app is private. Zangi White Label solution can solve this issue by providing a trustworthy platform on top of which you can build your betting or any kind of messaging app.


Here are the 10 reasons why it makes sense to have a White Label messaging app


First of all, the cheapest, fastest and risk-free option is not to build a messaging app from scratch, but to go for white labeling. Once you have the app ready, you can benefit from it using it as an important connecting link between you and your community.


24/7 Support

If you have a branded messaging app for your business, your customers will have an opportunity to text you any time they need something. It is not a secret that most of the customers prefer texting over calling. Plus, they will not spend money on expensive calls and wait in line for hours.



To protect your customers’ privacy, you need to build a secure messaging app. Zangi White Label solution gives you this change to have a business-ready secure messaging app in a couple of weeks.



Some part of your customers use Android devices, another part prefers iOS and almost everyone needs a desktop version of the app they use. If you decide to have a branded messaging app, make sure it is available on Google Store and App Store. Thus, it must be available to everyone and on any device.


Personal Communication

Messaging apps are good for one-to-one communication. It is a great way to make your customers feel special. You can discuss the deal, offer some discounts and communicate with each of your community members directly and act according to each individual case.



Very often we ignore emails, but if we receive a private message we are more likely to answer. You can reach your audience and ask for a feedback or conduct surveys. This way, you will have a faster response.



Messaging apps are ideal for promotional campaigns. You can organize engaging games, send bulk notifications, offer some deals or engage your community with some exciting news. This is a great tool for your Marketing team.



Whether you have a new blog post or you are launching a new product, you can share the news via your branded messaging app instead of spending money on advertisement.


Consumer psychology

What does this mean for your community? They feel they can share their opinion and complains about your product directly with you. Make sure to make them believe that their voice has been heard. Once you gain their trust, they will become the best advocates of your product.



You can provide a better and more personal experience to your customers if you have your own branded messenger. Nowadays, companies consider the user experience and customer satisfaction first. You can stand out among other companies by delivering a unique experience to your current and potential customers.



Last but not least, building a white label messaging app will cost you less than trying to find customers through other platforms or through advertising your product. It can transform the way your business works and generate more leads.


What started as an easy way to stay in touch with your family and friends, has turned into a platform that is meant to connect people and brands. Luckily, there is no need to have any coding experience to have a messaging app; just choose Zangi White Label solution. Using your white label messaging app can help you reach a larger audience and grow your business within a short time.


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